A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The trustworthiness issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) To Keep Your Visitors Returning: Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) To Keep Your Visitors Returning: Start a web log (blog)

Keep an online journal, or more commonly known as a blog to keep your visitors revisiting your site, and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your integrity as you are proving to them that there is also a real life person behind the website.

3) To Keep Your Visitors Returning: Carry out polls or surveys

Other forms of interaction that you should absolutely deem adding to your site are polls and surveys. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results. These provide a quick way for visitors to voice their opinions and to get involved in your website.

4) To Keep Your Visitors Revisiting: Hold puzzles, quizzes and games

You can just picture how many staff workers procrastinate at work every day, and you will be able to determine how many people will keep visiting your site if you afford a very appealing or addicting form of activity. You can also hold competitions to honor the high score winner to keep people trying continuously to earn the award.

5) To Keep Your Visitors Returning: Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. Updating your site often is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

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