How To Find The Keywords That Will Help You Make Money Online

Making money online basically comes down to what keywords you use.

This is the one indisputable law of marketing on the Internet. If you can identify the keywords that will send eager buyers to your site, your ability to make money online is pretty much guaranteed.

Keyword research will help you...

- Uncover a focused niche market of people who all share the same problem

- Create or find products or services that solve their problem

- Find new markets for products or services you already offer

- Write salescopy that persuades them to buy from you

- Optimize your website for the search engines so visitors can easily FIND your site

- Create affordable ad campaigns that appeal to your target audience

... It's essential for ALL stages of growing your business.

But finding the particular keywords that will help you make money online can be challenging. People have all sorts of ways of saying the same thing, and you can't think of them all.

Here's an example: you want to make money online by selling an eBook that teaches people how to keep rats and mice out of their house. You might think your best keyword is, "how to keep rats mice out of house" -- but you might get better results with, "anti rodent tips," or "keep home mice free," or even "get those blasted vermin out of my attic."

... Think that last one is a bit far-fetched? You'll never know until you do your keyword research!

Which Keyword Research Tool Is Recommended?

These two are great:

1. Google AdWords Keyword Tool -- First off, it's free! Plus, the results come directly from Google's own real-time databases. You're actually seeing what people are paying to advertise on each keyword. A high-priced keyword generally has high competition.

2. BeBiz -- This is a complete all-in-one online business builder that includes not only a keyword research tool, it takes you through the whole process of finding a niche. And BeBiz automatically integrates your keyword research results right into all aspects of your business, making it even easier for you to make money online.

Once you have a list of keywords, how do you make sense of them? And how do you know if they will help you successfully make money online?

Here's the answer...

Your Seven Steps to Successful Keyword Research

If you are determined to make money online, follow each of the steps below and your keyword research efforts will yield significant results that will help you make money online.

1. Write down a passion or interest in one to three words: e.g., "rabbits"

2. Create a list of synonyms for that word. For example, "bunnies," "rabbit," "bunny rabbits."

3. Combine each of these words with "how": e.g., "how rabbit," "how bunnies," "how bunny rabbits"

4. Look for "action words" that point at a particular problem: e.g., "rabbit grooming tips," "how to make organic rabbit food," "build hutch for bunnies"

All these phrases have an action word in them and point to a problem people are trying to solve. These are the keywords you're looking for. They're the ones that will help you make money online. Why? Look at these two examples:

Broad keyword: rabbit cage Intent keyword: build wooden indoor rabbit cage

What does "rabbit cage" tell you about the intention of the searcher? To clean one? Buy one? See how to set one up? Trap rabbits? Take a pet rabbit traveling? Therefore you can't know what to sell or how to market to people using that keyword.

But the person who uses the search term "build wooden indoor rabbit cage" is clearly expressing an intention. So if you offer directions to build wooden indoor rabbit cages, you have a high probability of selling to him.

Keywords with clear intent are the ones you're going to make money online from. First, it's easier to get a top ranking for them in the search engines, because there's not as much competition for them. Second, people tend to use these keywords for searches when they are close to making a buying decision. This means the visitors you attract with them are far more likely to buy something than the visitors you get from your broad, unfocused keywords.

5. Sort your top keywords by intention. In any list of keywords you'll find different phrases that basically mean the same thing. For example: "build wooden indoor rabbit cage," "rabbit hutch design" and "rabbit hutch building tips." The intention is pretty much the same in all three of these.

Sort all of these similar phrases into different "problem" groups. Each sorted group of keywords represents a different niche market opportunity. The more keywords in a group, the bigger the opportunity and the better your chances of being able to make money online.

6. Analyze the supply and demand for each keyword group. Using your keyword research tool, add up how many searches are being done for each group. A big group with a lot of searches is what you're looking for.

The keyword tool will also show how many sites are competing for each of your keywords. You'll want to focus on keywords that have a lot of searches but not too much competition -- likely these will be longer keyword phrases. With these lower-competition keywords it will be easier for you to break into that market. And that will help you make money online.

7. Check out the competition. For the keywords that look promising, you can now search on all the keywords and visit the top sites that are competing for them. By taking a good look at the competition, you can determine if you could beat them at their own game.

... So there you have it: your seven-step "Keyword Research Survival Guide." Stick with this process and you'll have a far better chance to make money online instead of wasting your time, money, and effort on a website that will never sell anything.