Important Facts About Search Engine Traffic

If you ever use the internet to look for information, probably the first place you would go is Google or Yahoo search. The same goes for billions of internet users. Hence, for webmasters, search engines is their number one traffic source.

If you are an internet marketer, regardless you are selling your own product or promoting other people's products as an affiliate, you should know the importance of search engine traffic. Although some people might say that you can get tonnes of traffic with Facebook, you should realize that you will get lots more customers from Google.

The reason for this is obvious. Unlike these social media sites, traffic from Google or Youtube is more targeted. People who browse the search engines and enter one particular keyword is more ready to buy. While the folks at Facebook usually don't browse profiles in order to look for products or services.

Therefore, it is important that you master search engine marketing. The following are some facts about search engines:

1. Quality content will lead to high ranking.

No matter what, you should first focus on quality content in your website or blog, rather than spending too much time on link building. Link building is also important, but the content comes first. You should include the targeted keywords many times in your content, then in the page title and description.

2. Always update your website or blog with new articles since search engines love fresh content.

One big mistake made by lots of webmasters is they tend to leave their website for months. If you have a website on the internet, you need to update the content frequently. Search engines love fresh content and each time you add new content, your website will be visited by their spiders.

3. Duplicate content won't get high ranking.

Google, Yahoo and other search engines want to deliver the best results to their users. Hence, they don't want the same exact article to appear many times on top ten of their search results. Which is why, you should avoid copying the same articles from other websites, especially your competitors if you want to appear on top ten of Google search. If you do, your website will be filtered out.

4. Link building is becoming more important.

Today, getting traffic from search engines is becoming more competitive especially for some profitable keywords. Which means, you need to boost your website ranking by building more backlinks.

In order to determine which website delivers the best content, they start to count total backlinks to one website. Logically, the more people want to link to a website, probably the better its content.