Article Marketing Explained In Simple Terms

Article marketing might be a familiar term to you but you still might be unsure of its meaning. The term will have most likely appeared to you while you scoured the internet for tips to boost traffic to your online business or was looking for ways to promote your website. There are many people who are writing hours worth of articles for their websites or spending large amounts of advertising dollars having them written by professional freelance writers and they may not even know the real value of them.

There is no way for a website owner to write an article correctly if they are unsure of how article marketing actually works.

There are too many writers and websites offering writing services that have no clue how to properly create an article to achieve website promotion or web traffic. Many of the freelance writers will supply grammatically incorrect articles or poor quality English.

Article marketing is carefully planning the article before it is written. The techniques that are used will compel a reader to click embedded links to learn more. If the writer cannot create a desire in the reader to continue then the article has lost its purpose.

Article directories are useless for increasing traffic to your site if used improperly. The only way you can get a reader to click the link leading back to your website is to write in a way that they feel compelled to learn more about your topic.

The goal with submitting articles to the directories is to boost your web traffic and to promote your web site. Article directories can have high ranks and by leaving a link behind on their pages you are creating a value for your site where the search engines are considered.

A professionally written article will usually be of a better quality. If you have no idea what the standards are for article marketing to work then it will be considerably tougher for you to determine which professional writers or services are capable of writing the best articles.

Article directories will allow you a resource box for each article you submit. The resource box is where you can introduce yourself and your company. You will also be able to leave a one way link back to your website in this box. A well written bio should be properly planned before the article is submitted.

Search engines will respect one way links back to your and consider this to mean your site has more value. The more one way links you can create for your website the more increase you will notice in page rank. With a higher page rank your site will be more likely to come up in the top search results. You use article directory sites to create these one way links leading back to your site. The benefits are tremendous for your business by having these links on other sites. There are several article directories that will reject an article if they feel it is not of good quality.